3rd place. Best consumer website (b2c)
2nd place. Education
London Express — a network of language schools across the country with 10 years of experience in offline education, qualified teachers and its own teaching methodology.
London Express Online — a passionate service that is interested in your progress.
A friendly and open tone of voice is the foundation of the design. The friendly image of the site has become a point of attraction and retention of new customers. Its main task is to convert incoming traffic into an application for a trial lesson and registration in the service.
A series of 3D characters and models maintain an affable tone. Bright and open — they are part of the unique visual code of the company.
With heroes like this, it’s not scary to fail. They inspire to move forward, which is so important to the brand’s audience.
Website sections are designed for each target group. In each of them, the barriers to language learning are gradually resolved.
The service, where learning takes place, engages and supports, makes the educational process easy and natural and allows each student to move at their own pace.
In the personal account for each student, video lessons and chat with a teacher are provided, exercises are performed.
The automatic grading scale allows you to track and increase the student’s progress at each stage. A clear, individual result gives students confidence and motivates them to continue their studies.
The service and platform functions are available on any mobile device. This makes it possible to study at a convenient time, to be in touch with the teacher from anywhere in the world and to integrate learning into everyday life.
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