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London Express

Our role
Digital identity, website, service

Awards

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AWWWARDS
Honorable Mention
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CSSDA
Special kudos
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SUMMER TAGLINE AWARDS
Best educational website
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GOLDEN SITE
1st place. Educational institution website
3rd place. Best consumer website (b2c)
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RATING RUNET
1st place. B2C, business to consumer
2nd place. Education

About project

London Express — a network of language schools across the country with 10 years of experience in offline education, qualified teachers and its own teaching methodology.

Insight

London Express Online — a passionate service that is interested in your progress.

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Website

A friendly and open tone of voice is the foundation of the design. The friendly image of the site has become a point of attraction and retention of new customers. Its main task is to convert incoming traffic into an application for a trial lesson and registration in the service.

3D models

A series of 3D characters and models maintain an affable tone. Bright and open — they are part of the unique visual code of the company.

With heroes like this, it’s not scary to fail. They inspire to move forward, which is so important to the brand’s audience.

Internal
pages

Website sections are designed for each target group. In each of them, the barriers to language learning are gradually resolved.

Online
platform

The service, where learning takes place, engages and supports, makes the educational process easy and natural and allows each student to move at their own pace.

Personal
area

In the personal account for each student, video lessons and chat with a teacher are provided, exercises are performed.

The automatic grading scale allows you to track and increase the student’s progress at each stage. A clear, individual result gives students confidence and motivates them to continue their studies.

Mobile

The service and platform functions are available on any mobile device. This makes it possible to study at a convenient time, to be in touch with the teacher from anywhere in the world and to integrate learning into everyday life.

Thanks

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